TC Running Company defies logic. Founded during 2007, the specialty running store is a destination brick-and-mortar shop, with a growing online presence. Built by a team of enthusiastic, passionate runners, TCRC boasts the largest selection of running products in the state of Minnesota.

Since early 2017 I've enjoyed helping the team focus their marketing and brand efforts. I've tackled: Unifying the brand, merging the in-store pop with an online integrated system, private-label product, digital marketing, and dozens event-based campaigns.

During my time at TCRC, we transitioned the back-end software (running both store’s POS and inventory systems) to the cloud-based Shopify solution. Over the course of several weeks, all product was made available online and in-store in real-time. This allowed the stores to survive Covid, better control our own data, and build a membership program to reward the most loyal customers.

I’ve had the privilege to develop apparel campaigns across multiple categories for TCRC.

Some product has been more technical while others have served as fast-fashion branding pieces.

We’ve created a lot of photography and video for campaigns. A lot of credit goes to Callie Fredrickson, Kaleb Musser, Able Film Co, Bit Klecker and Chase Chapple for their amazing work.

The team at TCRC has put together many events. Some are community-based and revolve around running while others welcome premier athletes and running industry guests. I’ve enjoyed partnering with many brands to create unique and special experiences for the TCRC community.